May 1st, 2012
Last year, my husband got me this gorgeous book called The Elements (no relation to this blog). Its subtitle is “A Visual Exploration to Every Known Atom in the Universe.” It’s a wonderful visual trip through the periodic table. The photos and engaging text draw you in, and you find yourself actually thrilled to
Continue reading Design Element: The Elements on….The Elements
April 27th, 2012
Mike and I recently completed a website that I’m really excited about: the Kathleen Barsotti Non-Profit Foundation for Sustainable Agriculture. Kathleen Barsotti and her family started Capay Valley’s Farm Fresh to You service, an organic, sustainable farm that grows produce for Bay Area delivery. I had been a customer for years, getting their box every week
Continue reading Kathleen Barsotti Foundation Website
March 16th, 2012
I just finished a design project for a fantastic client, Sara Leslie. Sara is a strategic marketing and communications consultant who wanted a logo for her freelance business. She also wanted a business card design and website, and she wanted the design to tie all those materials together. I started with her logo and we went from
Continue reading Logo, Business Card, and Website Design Completed
February 25th, 2012 One of my favorite things is to find digital media that showcases paper or traditional media really well, blending the two. I found that this weekend with the Roadside Projects blog, a blog from paper artist Jayme McGowan. First off, I love that he’s in Sacramento, CA. His blog header immediately alerts you to great
Continue reading Design Element: Roadside Projects
February 15th, 2012
We’re pleased to announce that we recently completed a wedding website for a Bay Area couple, Erin and Dominic. This was a super fun project to work on, and the bride and groom are really happy with the outcome.
Erin sent me rough guidelines on what she and her fiance Dominic liked. She sent me
Continue reading Wedding Website Completed
January 19th, 2012
A recent Washington Post article by Jen Chaney spews outrage over the fact that some clueless people have asked for refunds for the film The Artist claiming they didn’t know it was a silent film. Chaney is shocked and appalled that anyone would NOT know this is a silent film.
Yeah, people are probably a
Continue reading Why Subtle Doesn’t Work
January 17th, 2012
Introducing a new feature called the Weekly Design Element. There are so many wonderful things to see on the Internet–great design, avant garde organization and layout. I love it when designers dedicate entire sites to one wonderful design element. This new weekly post series will focus on a link to a site with great
Continue reading Design Element: the Ampersand
January 8th, 2012
Years ago I worked for a manufacturing company that had a purchasing department. The senior buyer was an older guy who’d been a buyer for many years. A new, younger buyer was hired who had relatively little experience, but was younger and faster. The older buyer was wise and storied, and he preferred to do
Continue reading The 2 Types of Users
January 7th, 2012
We recently completed a new website for Graysteel Engineering, provider of earthquake safety restraints for large and/or sensitive equipment in the bioscience/life sciences/industrial industries. Mike did all the build and I did all the design and writing.
I also revised the Graysteel logo, which had been a very conservative blue before in a
Continue reading Graysteel Engineering Website
January 7th, 2012
Via Twitter, I found this link that lists the 10 best book covers of 2011, according to Flavorwire. I had to agree some of them were pretty great, but some of them weren’t.
Great ones include IQ84 by Haruki Murakami, Jamrach’s Menagerie by Carol Birch in which the caption says, ”If the 2011 Man Booker Prize winner was
Continue reading 10 Best Book Covers of 2011
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About This Blog Sierra Fong is a freelance designer and writer. This blog explores design, marketing, and advertising, with a concentration on the user experience. Atmosphere Websites is Sierra's Wordpress web design + build business with colleague Mike Chen.
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